کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7437187 1483690 2017 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Estudo sobre os fatores que afetam a intenção de compras online
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Estudo sobre os fatores que afetam a intenção de compras online
چکیده انگلیسی
This study has as its general objective to define whether the factors virtual store, convenience, trust and promotion affect consumers' purchase intention in online shopping. In previous studies held in other countries, except for promotion, the mentioned factors positively influenced on consumers' purchase decision. Data were collected from a sample comprised by 704 respondents who have already made at least one purchase of products or services over the internet. As a methodological procedure, this is a descriptive and quantitative research, of which data were collected through a questionnaire that assessed the respondents' online purchasing intention and their perception on the cited factors. Multiple linear regressions were used to test the hypothesis. The results of this research showed that the purchase intention of online consumers can be positively affected by the factors virtual store and promotion. Therefore, from the results presented, it is suggested that the understanding of factors that may affect the intention of purchase of online consumers in the dimensions of e‐commerce can help online retailers and researchers in the understanding and in explaining consumption behavior in virtual environments.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: REGE - Revista de Gestão - Volume 24, Issue 2, April–June 2017, Pages 181-194
نویسندگان
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