Road pricing: How people perceive a hypothetical introduction. The case of Lyon

This research has largely confirmed what found in previous studies and its key additional contribution is the clustering of citizens according to their reactions. Different groups of people showed dissimilar attitudes and opinions about the effect of road pricing, but the whole sample agreed upon the need for a coherent policy both for transport planning and management in the Lyon metropolitan area, while respecting freedom of mobility. In fact, citizens expect that a reduction of their freedom to move by car should be compensated with a strong and clear policy to improve the alternative modes and want to know clearly how revenues will be spent. A clear communication policy should be defined and this should be tailored according to the different groups defined in this paper.