Dual-process models of health-related behaviour and cognition: a review of theory

Synthesising identified theories into a general dual-process model of health-related behaviour indicated that such behaviour is the result of both propositional and unconscious reasoning driven by an individual's response to internal cues (such as heuristics, attitude and affect), physical cues (social and physical environmental stimuli) as well as regulating factors (such as habit) that mediate between them.