کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7527301 | 1487235 | 2016 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
A influência do marketing interno nas atitudes e comportamentos dos colaboradores: aplicação a uma organização de cuidados sociais e de saúde
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم پزشکی و سلامت
پزشکی و دندانپزشکی
سیاست های بهداشت و سلامت عمومی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
We explore the relationship between the internal marketing (IM), job satisfaction, organizational commitment (OC) and job performance. Data collection was done through a questionnaire applied to the employees of an organization that provides social and health care, in northern Portugal. We used the structural equation models methodology. IM positively influences satisfaction with work remuneration and OC. Satisfaction has a positive impact on OC. OC positively influences job performance. There is no direct relationship between IM and performance. There is a negative relationship between satisfaction with work remuneration and job performance.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Revista Portuguesa de Saúde Pública - Volume 34, Issue 3, SeptemberâDecember 2016, Pages 292-304
Journal: Revista Portuguesa de Saúde Pública - Volume 34, Issue 3, SeptemberâDecember 2016, Pages 292-304
نویسندگان
Ana Rodrigues, Ana Queirós, Carlos Pires,