کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8097797 1522072 2018 42 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer preferences for organic labels in Germany using the example of apples - Combining choice-based conjoint analysis and eye-tracking measurements
ترجمه فارسی عنوان
ترجیحات مصرف کنندگان برای برچسب های آلی در آلمان با استفاده از مثال سیب - ترکیب تجزیه و تحلیل مشترک و مبتنی بر انتخاب و اندازه گیری های ردیابی چشم
کلمات کلیدی
باغبانی، توجه ویژهای و انتخاب، آزمایش انتخاب تبلیغات، رفتار مصرف کننده،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی
Organic food products are considered as credence goods. Hence, organic labels are important visual stimuli for consumers to determine how a good was produced. Therefore, this study aims to contribute to the literature by examining the visual attention patterns and preferences of consumers in a choice experiment by measuring their eye movements using eye-tracking technology and comparing the results with the findings from choice-based conjoint analysis (CBCA) and other stated preference methods. For this reason, 73 consumers participated in an experiment in 2017 in Germany. The combination of eye-tracking and CBCA can help to overcome some major limitations of choice experiments. For example, low levels of a attribute's part-worth utility can be caused by the participants low preference regarding that attribute or that he/she just haven't viewed the attribute. Our findings indicate that consumers who gain greater utilities from specific attributes of a good also attend to them visually to a greater extent. The study's results also suggest that a combination of stated preference methods with eye-tracking technology has the potential of solving some major limitations of these methods such as social desirability, memory limitations and lack of visual attention to specific product characteristics.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 181, 20 April 2018, Pages 772-783
نویسندگان
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