کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
8097797 | 1522072 | 2018 | 42 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumer preferences for organic labels in Germany using the example of apples - Combining choice-based conjoint analysis and eye-tracking measurements
ترجمه فارسی عنوان
ترجیحات مصرف کنندگان برای برچسب های آلی در آلمان با استفاده از مثال سیب - ترکیب تجزیه و تحلیل مشترک و مبتنی بر انتخاب و اندازه گیری های ردیابی چشم
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کلمات کلیدی
باغبانی، توجه ویژهای و انتخاب، آزمایش انتخاب تبلیغات، رفتار مصرف کننده،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی انرژی
انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی
Organic food products are considered as credence goods. Hence, organic labels are important visual stimuli for consumers to determine how a good was produced. Therefore, this study aims to contribute to the literature by examining the visual attention patterns and preferences of consumers in a choice experiment by measuring their eye movements using eye-tracking technology and comparing the results with the findings from choice-based conjoint analysis (CBCA) and other stated preference methods. For this reason, 73 consumers participated in an experiment in 2017 in Germany. The combination of eye-tracking and CBCA can help to overcome some major limitations of choice experiments. For example, low levels of a attribute's part-worth utility can be caused by the participants low preference regarding that attribute or that he/she just haven't viewed the attribute. Our findings indicate that consumers who gain greater utilities from specific attributes of a good also attend to them visually to a greater extent. The study's results also suggest that a combination of stated preference methods with eye-tracking technology has the potential of solving some major limitations of these methods such as social desirability, memory limitations and lack of visual attention to specific product characteristics.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 181, 20 April 2018, Pages 772-783
Journal: Journal of Cleaner Production - Volume 181, 20 April 2018, Pages 772-783
نویسندگان
Stephan G.H. Meyerding, Nicolas Merz,