From an ideal dream towards reality analysis: Proposing Sustainable Value Exchange Matrix (SVEM) from systematic literature review on sustainable business models and face validation

This paper addresses sustainable business models (SBMs), as an attempt to systematically integrate corporate sustainability principles (including economic, environmental and social goals; multi-stakeholder perspective and long-term outlook) into core business. However, understanding the mechanisms for this systematic integration is still challenging, given complexities of sustainable development. Therefore, SBM concept risks that, by trying to include everything, it may end up losing meaning and connection to practical solutions. To do so, we employ a multi-method approach encompassing a systematic literature review to ensure conceptual basis for the proposed framework and thirteen qualitative interviews with practitioners for face validation of the tool. This paper proposes the Sustainable Value Exchange Matrix, a visual framework to help academics and practitioners discuss sustainable business models, based on solid theory analysis and practice-oriented application. The tool proposed provokes reflections about organization's reason of existence and deployment of this purpose into the business model dimensions from a multi-stakeholder and from a value exchange perspective.