کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8098520 1522075 2018 21 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumers' preferences for carbon labels and the underlying reasoning. A mixed methods approach in 6 European countries
ترجمه فارسی عنوان
تنظیمات مصرف کنندگان برای برچسب های کربن و استدلال اساسی. یک روش متداول در 6 کشور اروپایی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی
The present research explores whether carbon labels are an appropriate and effective tool for increasing climate-friendly food consumption in Europe. Using a mixed methods approach which combines choice experiments and a questionnaire with qualitative face-to-face interviews, the preferences and willingness to pay for carbon labels and claimed climate-friendliness are explored in six European countries. Our results show that the presence of a carbon label increases the purchase probability and that consumers are willing to pay a price premium of up to 20% for a carbon label in all countries included in the investigation. Regarding the design of a carbon label, a combination of a horizontal scale in traffic light like colors with an absolute number of CO2-equivalents is preferred. But consumers are willing to pay higher price premiums for local products than for carbon labeled products in most study countries. They tend to subsume climate-friendliness together with local and/or organic production under the umbrella terms 'eco-friendly' and 'ethical behavior'. Since they lack knowledge and problem awareness with respect to climate-friendly consumption, consumers are frequently overstrained with respect to climate-friendly buying decisions. Consumers expect policy makers and retailers to set up appropriate structures to support climate-friendly consumption. Given this, the contribution of a carbon label to a more climate-friendly consumption might be limited without the structural support of policy makers and retailers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 178, 20 March 2018, Pages 740-748
نویسندگان
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