Adoption of green electricity by German small and medium-sized enterprises (SMEs) - a qualitative analysis

Based on a review of the relevant literature, this article investigates factors that determine SMEs' decisions whether to adopt GE. For this purpose, thematic interviews with GE providers and representatives of SMEs are performed and qualitatively analyzed. The results of the interview analysis form the basis for a conceptual framework that reflects the GE adoption decisions of German SMEs and lay the groundwork for future analysis in this area.