Electromagnetic Probes and Heavy Flavor in PHENIX

These proceedings summarize the di-electron spectrum measurements by PHENIX in p+p and Au+Au collisions at sNN=200GeV, along with a comparison to the expectations from hadronic sources and various model predictions. An overview of the latest PHENIX results on open heavy flavor and quarkonia production, measured through the electron and muon channels at mid-rapidity and forward/backward rapidity for p+p, d+Au and Au+Au collisions is also presented.