Heavy-flavor production in LHC pp interactions using the ALICE detector

Measurements of charm and beauty production in pp collisions, using the ALICE detector system, at LHC energies (s=2.76 and 7.0 TeV) can test perturbative QCD down to very low Björken-x. They are also critical as a reference to ALICEʼs heavy ion program. The ALICE detector system allows measurements not covered by the other LHC experiments in addition to covering complementary regions. A description of the ALICE detector system, in relation to ATLAS and CMS, are presented. Results from both leptonic and hadronic decay channels will be shown along with comparisons to other measurements when available.