An experimental investigation of a psychoeducational strategy designed to reduce men's endorsement of societal ideals of women's attractiveness

The current study evaluated whether a psychoeducational manipulation, focused on reducing an unrealistic view of women's attractiveness, might affect men's ratings of the attractiveness of females. The participants were 159 male undergraduate students who were randomly assigned to four conditions: psychoeducational message (beauty ideals; marketing strategies) and photo exposure (attractive females; household products). The results indicated that males pre-exposed to attractive female images subsequently evaluated average females as less attractive than those exposed to household products. However, a psychoeducational information condition designed to challenge “beauty ideals” did not reduce the adverse exposure effect and was comparable in effectiveness to the “marketing strategies” manipulation. The limitations of the findings are discussed and avenues for future research in this area offered.