The power of discourse: Hard lessons for traditional forest communities in the Amazon

In the contemporary Amazon, ‘discourse’ is increasingly a new means of exercising power, influencing local society and the ways in which natural resources are managed. As society becomes ever more complex, direct means of exercising power no longer enjoy the same legitimacy and efficacy. Discourses are instead now assuming a dominant role in defining governance regimes; the sense of what is correct and socially acceptable, and what is not. This is particularly relevant for the rapidly advancing development frontiers in the Amazon region, where local communities are coming into contact with external players highly interested in their forest resources. This study focuses on understanding how external discourses can restrict the Amazonian communities' options for using their forests, but also how communities can harness these discourses to achieve their own claims and objectives. Empirical evidence from four study areas in the Bolivian, Brazilian and Peruvian Amazon regions is used to show how discourses on sustainable forest management are moulding forestry governance. The conclusion shows that while the discourses used by loggers and development organisations are strongly influencing the way communities manage their forests, some communities are also successfully using these discourses in alliances with environmental organisations to achieve acknowledgment of their demands.