The relationship between implicit and explicit motives, goal pursuit, and autobiographical memory content during a diary study

► Online diary study on motivation, goal characteristics and autobiographical memory. ► Implicit achievement related to more agentic (fewer communal) words in diary memories. ► Goal progress related to more agentic, goal attainability to more communal words. ► People low in achievement: room for social topics under favorable goal conditions. ► People high in achievement: focus on goal pursuit irrespective of goal conditions.