کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
9549253 1371881 2005 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Market structure, viewer welfare, and advertising rates in local broadcast television markets
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
Market structure, viewer welfare, and advertising rates in local broadcast television markets
چکیده انگلیسی
We test the relationship between market structure, the price of advertising, and number of viewers in broadcast television markets, employing FCC license allocations as an instrument for structure. We find a positive relationship between concentration, advertising price, and viewership.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Economics Letters - Volume 86, Issue 3, March 2005, Pages 331-337
نویسندگان
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