کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
985213 934435 2011 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The market value of R&D, patents, and trademarks
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The market value of R&D, patents, and trademarks
چکیده انگلیسی

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms’ market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.


► Estimation of the market value of both patents and trademarks.
► Application of Tobin's q framework to analyze the value of intangible assets.
► Identification and empirical validation of trademark value indicators.
► Trademark oppositions filed against other firms reflect trademark value.
► Discussion of trademarks as a way to protect marketing assets.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Research Policy - Volume 40, Issue 7, September 2011, Pages 969–985
نویسندگان
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