Keywords: وفاداری نام تجاری; Social commerce; Brand loyalty; Relationship quality; Social networking site; Microblog
مقالات ISI وفاداری نام تجاری (ترجمه نشده)
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: وفاداری نام تجاری; Mobile computing; Consumer value; Consumer-brand identification; Brand loyalty; Smartphone
Keywords: وفاداری نام تجاری; Brand attachment; Product attachment; Brand loyalty; Owner-operators; Trucks
Keywords: وفاداری نام تجاری; Videography; Grocery shopping; Multi-method; Ethnography; Brand loyalty
Brand loyalties in designer luxury and fast fashion co-branding alliances
Keywords: وفاداری نام تجاری; Luxury fashion; Brand loyalty; Co-branding; Brand alliance management;
Improving prediction with POS and PLS consistent estimations: An illustration
Keywords: وفاداری نام تجاری; PLS prediction; Prediction oriented segmentation (POS); Consistent PLSc; Counterfeiting resistance; Luxury brand; Brand loyalty;
Mixed pricing in oligopoly with limited monopoly
Keywords: وفاداری نام تجاری; D43; L13; Brand loyalty; Price dispersion; Game theory; Mixed strategy;
Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data
Keywords: وفاداری نام تجاری; Brand loyalty; Brand-switching; Cigarettes; Addiction
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
Keywords: وفاداری نام تجاری; Integrated marketing communications; Advanced technology; Brand equity; Brand image; Perceived quality; Brand loyalty
Atributos relevantes de calidad en el servicio y su influencia hacia la lealtad de marca en la industria aseguradora de automóviles en México
Keywords: وفاداری نام تجاری; calidad en el servicio; seguro para automóvil; lealtad hacia la marcaquality service; automobile insurance; brand loyalty
Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Keywords: وفاداری نام تجاری; Cross-nested choice model; Market segmentation; Brand loyalty; Latent class models;
Broadening (and narrowing) the scope of brand relationships
Keywords: وفاداری نام تجاری; Brand; Brand relationship; Brand attachment; Brand loyalty; Brand aversion
To be or not to be in social media: How brand loyalty is affected by social media?
Keywords: وفاداری نام تجاری; Social media; Brand community; Brand trust; Brand loyalty; Customer centric model
The effects of visual rejuvenation through brand logos
Keywords: وفاداری نام تجاری; Brand logo; Modernity; Change; Brand loyalty; Brand attitude
Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers
Keywords: وفاداری نام تجاری; Service quality; Service performance; Superior customer perceived value; Retail bank; Customer satisfaction; Brand loyalty
The influence of customer brand identification on hotel brand evaluation and loyalty development
Keywords: وفاداری نام تجاری; Identification; Brand loyalty; Service quality; Perceived value; Brand trust
Hotel category switching behavior—Evidence of mobility, stasis or loyalty
Keywords: وفاداری نام تجاری; Hotel category; Brand loyalty; Switching; Log linear analysis
Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets
Keywords: وفاداری نام تجاری; Brand loyalty; brand repurchase; brand performance; geographic variation; mixed models; HLM
Atributos de calidad del servicio de la telefonía móvil para clientes mexicanos y su impacto en la satisfacción y en la lealtad hacia la marca
Keywords: وفاداری نام تجاری; calidad del servicio; telefonía móvil; satisfacción del cliente; lealtad del cliente; lealtad de marcaquality service; mobile telephony; customer satisfaction; customer loyalty; brand loyalty
When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Keywords: وفاداری نام تجاری; Brand loyalty; Store loyalty; Stockouts
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
Keywords: وفاداری نام تجاری; Destination branding; Tourism marketing; Co-branding; Brand equity; Brand loyalty
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Keywords: وفاداری نام تجاری; Brand community; Social media; Brand loyalty; Value creation practices; Community markers; Brand trust
Brand Loyalty and Price Promotion Strategies: An Empirical Analysis
Keywords: وفاداری نام تجاری; Price promotion; Brand loyalty; Discrete choice model; Ice cream; Carbonated soft drinks
An investigation of consumers’ webstore shopping: A view of click-and-mortar company
Keywords: وفاداری نام تجاری; Brand loyalty; Webstore reputation; Brand familiarity; Trust; Cross-channel
Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
Keywords: وفاداری نام تجاری; Brand stability; Brand loyalty; Price premium; Signaling
Antecedents of emotional attachment to brands
Keywords: وفاداری نام تجاری; Emotional attachment; Affective loyalty; Brand loyalty; Repurchase
Understanding consumer services buyers based upon their purchase channel
Keywords: وفاداری نام تجاری; Brand loyalty; Consumer services; Information search; Internet buying; Purchase channels; Purchase frequency
Brand equity, brand loyalty and consumer satisfaction
Keywords: وفاداری نام تجاری; brand equity; customer satisfaction; brand loyalty
Heart versus mind: The functions of emotional and cognitive loyalty
Keywords: وفاداری نام تجاری; Brand loyalty; Attitudes; Emotional loyalty; Attitudinal loyalty; Functional approach; Value-expression
The impact of sales encounters on brand loyalty
Keywords: وفاداری نام تجاری; Brand loyalty; Brand attitude; Sales encounter; Sales encounter satisfaction; Salesperson loyalty
The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Keywords: وفاداری نام تجاری; Brand loyalty; Brand value; Distribution channels; Foreign luxury brands;
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
Keywords: وفاداری نام تجاری; Brand loyalty; Size loyalty; Price sensitivity; E-Commerce; Online grocery
Airline competition and network structure
Keywords: وفاداری نام تجاری; Fully-connected networks; Hub-and-spoke networks; Brand loyalty; Fully-served markets; Partially-served markets
Tails of animal attraction: Incorporating the feline into the family
Keywords: وفاداری نام تجاری; Human-animal bonding; Cat; Brand loyalty; Consumer socialization; Intergenerational influences; Pure relationship;
Industrial brand value and relationship performance in business markets — A general structural equation model
Keywords: وفاداری نام تجاری; Supplier competence; Brand value; Brand trust; Brand loyalty; Commitment; Relationship performance
Advertising, brand loyalty and pricing
Keywords: وفاداری نام تجاری; D21; D43; L11; L13; M37; Oligopoly; Advertising; Price dispersion; Brand loyalty;
The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
Keywords: وفاداری نام تجاری; Retailing; Brand management; Brand equity; Category management; Store loyalty; Brand loyalty; Retail power; Private labels
Involvement, satisfaction, and brand loyalty in a small business services setting
Keywords: وفاداری نام تجاری; Brand loyalty; Business-to-business; Business services
Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Keywords: وفاداری نام تجاری; Brand loyalty; Behavioral loyalty; Attitudinal loyalty; Market segmentation
Behavioural loyalty towards store brands
Keywords: وفاداری نام تجاری; Store brands; National brands; Brand loyalty; Logit model; Household scanner panel
Understanding brand and dealer retention in the new car market: The moderating role of brand tier
Keywords: وفاداری نام تجاری; Brand loyalty; Dealer loyalty; Brand-dealer fit; Brand tiers
Direct and indirect effects of self-image congruence on brand loyalty
Keywords: وفاداری نام تجاری; Self-image congruence; Self-congruity; Brand personality; Brand loyalty; Functional congruity; Product involvement
Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Keywords: وفاداری نام تجاری; Brand loyalty; Attitudinal brand loyalty; Involvement; Satisfaction; Experience;