Keywords: تبلیغات تعاونی; Supply chain management; Brick-and-mortal chain; Marketing-operations interface; Cooperative advertising; Differential games;
مقالات ISI تبلیغات تعاونی (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: تبلیغات تعاونی; Cooperative advertising; Ordering; Risk aversion; Buyback; Stackelberg game;
Keywords: تبلیغات تعاونی; Cooperative advertising; Participation rate; Bifurcation; Chaos; Robustness test;
Keywords: تبلیغات تعاونی; OR in marketing; Cooperative advertising; Differential games; Feedback Stackelberg equilibrium;
Keywords: تبلیغات تعاونی; Cooperative Advertising; Supply Chain Management; Game Theory; Marketing-OR Interface;
Keywords: تبلیغات تعاونی; Marketing-OR interface; Distribution channels; Cooperative advertising; Game theory;
Keywords: تبلیغات تعاونی; Marketing-operations interface; Game theory; Cooperative promotions; Supply chain; Coopetition; Cooperative advertising; Deterministic demand;
Keywords: تبلیغات تعاونی; Cooperative advertising; Pricing policy; Dual-channel; Channel conflict
Keywords: تبلیغات تعاونی; Supply chain; Channel coordination; Cooperative advertising; Ordering policy;
Keywords: تبلیغات تعاونی; OR in marketing; Cooperative advertising; Literature review; Game theory
Keywords: تبلیغات تعاونی; Distribution channel; Sequence of move; Cooperative advertising; Pricing; Marketing efforts;
Keywords: تبلیغات تعاونی; Cooperative advertising; Game theory; Pricing; Retailer advertising;
Keywords: تبلیغات تعاونی; Supply chain management; Cooperative advertising; Pricing; Game theory
Keywords: تبلیغات تعاونی; Destination advertising; Cooperative advertising; Hierarchical decision making; Destination choice; Random coefficient logit model
Cooperative advertising in a distribution channel with fairness concerns
Keywords: تبلیغات تعاونی; Marketing; Cooperative advertising; Fairness concerns; Channel coordination; Game theory
Supply chain coordination through cooperative advertising with reference price effect
Keywords: تبلیغات تعاونی; Cooperative advertising; Reference price effect; Goodwill; Nerlove–Arrow model
On a cooperative advertising model for a supply chain with one manufacturer and one retailer
Keywords: تبلیغات تعاونی; Supply chain management; Cooperative advertising; Coordination; Game theory
Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
Keywords: تبلیغات تعاونی; Game theory; Cooperative advertising; Pricing; Stackelberg equilibrium; Nash equilibrium
Coordination via cost and revenue sharing in manufacturer–retailer channels
Keywords: تبلیغات تعاونی; Marketing; Channel coordination; Cooperative advertising; Revenue sharing; Game theory
Retail competition and cooperative advertising
Keywords: تبلیغات تعاونی; Cooperative advertising; Retail competition; Sales-advertising models; Marketing channel; Differential games; Feedback Stackelberg equilibrium
Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chain
Keywords: تبلیغات تعاونی; Channel coordination; Cooperative advertising; Ordering policy; Return policy
Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system
Keywords: تبلیغات تعاونی; Supply chain coordination; Cooperative advertising; Duopolistic retailers; Game theory
Coordinating advertising and pricing in a manufacturer–retailer channel
Keywords: تبلیغات تعاونی; Marketing; Cooperative advertising; Game theory; Supply chain coordination; Pricing
Advertising strategies in a franchise system
Keywords: تبلیغات تعاونی; Game theory; Marketing; Franchising; Cooperative advertising; Horizontal cooperation
A note on “Cooperative advertising, game theory and manufacturer–retailer supply chains”
Keywords: تبلیغات تعاونی; Cooperative advertising; Supply chains; Leader–follower relationship; Pareto efficiencies