کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017605 940307 2014 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Shopping value orientation: Conceptualization and measurement
ترجمه فارسی عنوان
جهت گیری ارزش خرید: مفهوم سازی و اندازه گیری
کلمات کلیدی
مصرف کننده، خرید کردن، جهت گیری ارزش، اندازه گرفتن، اعتبار
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Consumers exhibit diversified shopping value in a highly competitive retail environment, which entails investigating multiple dimensions of consumer shopping value orientation that are important in determining an appropriate retail approach. To capture diverse aspects of consumer shopping value orientation, this study developed a comprehensive measurement which would (1) encompass both benefit and cost components, (2) embrace the domain beyond the boundary of product focus, and (3) comprise both utilitarian and hedonic aspects. Employing an extensive literature review, focus group and personal interviews, and surveys, this study developed the nine-dimensional shopping value orientation (SVO) measure. The measure was validated with multiple tests such as convergent validity, discriminant validity, and nomological validity. Its applicability in the retail setting was demonstrated with cluster analysis accompanied by correspondence analysis. Implications for retailers as well as future research directions are provided.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 1, January 2014, Pages 2884–2890
نویسندگان
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