کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018222 940334 2011 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
چکیده انگلیسی

Cosmopolitanism (COS) is an important consumer characteristic for international market segmentation. To date, no empirical studies investigate how COS relates to consumer values. This research, involving samples of Canadians and Turks, focuses on the associations of individual- and cultural-level values to COS dispositions, and compares these relationships cross-culturally. The findings support the cross-cultural applicability of these constructs. While some of the COS-values relationships are consistent across the two cultures, others differ. Overall, COS is much more strongly associated with Schwartz's individual and cultural level values than with either Hofstede's cultural dimensions or demographics.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 64, Issue 9, September 2011, Pages 934–943
نویسندگان
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