کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018464 940347 2011 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
چکیده انگلیسی

In this research paper, we assume a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain where both the multi-channel manufacturer and the retailer have private information about the state of consumer demand. In this setting, we examine the effect of an information sharing strategy on both firms' performance. Our results show that the multi-channel manufacturer always benefits from an information sharing strategy. When the product is highly compatible with the online channel, information sharing becomes much more valuable to the multi-channel manufacturer. On the other hand, the retailer's performance is not impacted by an information sharing strategy. Thus, a bargaining model is utilized to implement profit sharing for the multi-channel manufacturer and retailer so that an information sharing equilibrium can be reached. Based on our results, we derive optimal market strategies and identify probable paths of future research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 64, Issue 4, April 2011, Pages 377–384
نویسندگان
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