کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018921 940375 2008 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A taxonomy of information technology-enhanced pricing strategies
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
A taxonomy of information technology-enhanced pricing strategies
چکیده انگلیسی

As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 61, Issue 4, April 2008, Pages 275–283
نویسندگان
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