کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10256068 162524 2005 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Public relations practice in the Arab World: A critical assessment
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Public relations practice in the Arab World: A critical assessment
چکیده انگلیسی
This article discusses the practice of public relations in the Arab World. It looks at the major problems it encounters such as misconceptions, confusion in tasks and prerogatives, lack of professional manpower, and the absence of a culture of democracy, transparency and public opinion. Public relations is still looked at as a tool for the organization to foster its image through public information, publicity and propaganda. Planning and research are badly missing mainly in public sector organizations. In spite of these drawbacks, public relations is the profession of the future in the Arab World. It is growing and expanding rapidly in all sectors of life. Arab countries need public relations to meet the challenges of democracy, public opinion, civil society and globalization.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 31, Issue 3, September 2005, Pages 323-332
نویسندگان
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