کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10256203 162548 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments
چکیده انگلیسی
Colombian public relations professionals face an environment shaped by a government-declared war against guerrillas, paramilitaries, and drug traffickers. Practitioners explained the implications of this conflict-laden environment for the practice of public relations during 10 in-depth, highly structured interviews. Findings include how regionalism has marked the evolution and practice in Colombia, the need for organizational representatives to keep a low profile because of security concerns, encroachment on the profession by other disciplines, and lack of trust in institutions due to the country's critical situation, demanding nation-building campaigns.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 31, Issue 1, March 2005, Pages 21-29
نویسندگان
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