Applying the concepts of extended products and extended enterprises to support the activities of dynamic supply networks in the agri-food industry

This paper introduces the agri-food industry concentrating specifically on the animal feed and food industries. It presents the business processes, strategies, and activities in supply chain management that are acting as an antecedent factor in the adoption and participation of eBusiness. The paper will also introduce eBusiness models for these industries and the implication of these models is that over time, the organisation will learn more about the external and internal environments in which its supply chain operates its own and its partners business, and the key functional areas associated with their business. As a result, the organisation will focus more on their business and eBusiness strategies and co-operate with its partners in identifying areas, which need improving across their supply chain.