کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10312545 | 618431 | 2015 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Antismoking campaign videos on YouTube and audience response: Application of social media assessment metrics
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
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چکیده انگلیسی
An increasing number of health organizations have used online social media as channels for health promotion. Ratings and comments posted on them can provide rich information about audience reaction to health campaigns. This study took the case of an antismoking campaign posted on YouTube by the Centers for Disease Control and Prevention (CDC) and employed social media assessment metrics to examine audience comments to six campaign videos (NÂ =Â 1186). Results showed that positive emotions were more prevalent than negative emotions in comments. About 10% were pro-smoking comments; yet the majority were antismoking, pro-campaign comments supporting the campaign cause. Findings are discussed for their implications for health campaigns.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 51, Part A, October 2015, Pages 114-121
Journal: Computers in Human Behavior - Volume 51, Part A, October 2015, Pages 114-121
نویسندگان
Jae Eun Chung,