کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10312707 | 618435 | 2016 | 14 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Key success factors for the launch of government social media platform: Identifying the formation mechanism of continuance intention
ترجمه فارسی عنوان
عوامل موفقیت کلیدی برای راه اندازی پلت فرم رسانه های دولتی دولتی: شناسایی سازوکار شکل گیری قصد پیگیری
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
چکیده انگلیسی
Social media has flourished recently, and government agencies across different levels are experimenting with launching government social media (GSM) to socialize government services, processes, and data. Both researchers and practitioners are focusing on understanding the key success factors related to the launch of GSM. This study aims to identify the key success factors by exploring the formation mechanism of individuals' continuous usage intention. Through the theoretical lens of the uses and gratifications theory (UGT), we identify the gratification factors (i.e., information seeking, social activity, content consumption, collective intelligence, and network externality) that stimulate users' continuance intention toward GSM. Furthermore, we draw upon the stimulus-organism-response (SOR) framework to develop a model for exploring the effects of gratification factors (as stimulus in the SOR framework) on individuals' online experiential states (i.e., flow experience and sense of belonging) and, subsequently, their continuance intention. The results of our survey of 336 government microblogging residents indicate that usage continuance intention is in part determined by gratification factors. Furthermore, the associations among gratification factors and users' continuance intention can be mediated by the sense of belonging and flow experience.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Human Behavior - Volume 55, Part B, February 2016, Pages 750-763
Journal: Computers in Human Behavior - Volume 55, Part B, February 2016, Pages 750-763
نویسندگان
Junpeng Guo, Zengguang Liu, Yu Liu,