کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10321599 659543 2005 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A diversity-based method for infrequent purchase decision support in e-commerce
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
A diversity-based method for infrequent purchase decision support in e-commerce
چکیده انگلیسی
In this paper we propose a method for supporting consumer buying decisions in e-commerce. We are advocating the diversity-driven approach to generating alternatives for infrequently purchased products (i.e., computers, vehicles, etc.). Our method is based upon the well-known “divergence/convergence” principle of problem solving. The paper discusses the method based on fuzzy weighted-sum model and cluster analysis, the architecture and the operation of the decision support system for generating product alternatives. The preliminary experiments with the prototype for notebook selection provide some support in favor of our approach over the catalog-based systems.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 4, Issue 2, Summer 2005, Pages 143-158
نویسندگان
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