Flavonoids and phenolic acids from Labisia pumila (Kacip Fatimah)

► Total phenol and flavonoid content from Labisia pumila extracts. ► Free radical scavenging activity of the 60% methanol extract and its fractions. ► Flavonoids and phenolic acids from the 40% methanol fraction of the 60% methanol extract. ► UPLC-ESI-MS/MS based targeted analysis approach was used to identify the phytochemicals. ► MS data was integrated with MS Fragmenter and ACD software to identify the compounds.