Gene transcript accumulation associated with physiological and chemical changes during developmental stages of strawberry cv. Camarosa

► Firmness reduction was correlated with early increase in Exps, PLa, PLb mRNA. ► Firmness reduction was correlated with late increase in PLc, PME, PG, β-Gal mRNA. ► Anthocyanins, ascorbic acid, volatiles and respective genes increased with maturation. ► Antioxidant potential reduction associated with less catechins, quercetin, kaempferol.