Attribute-based analysis of hunters’ lease preferences

Understanding of hunter preferences for hunting lease attributes is important to landowners because such knowledge provides key information for managing and marketing fee-hunting in order to maximize revenues. Premised on this insight, we used attribute based modeling to investigate how hunter preferences for potential leases were influenced by lease and hunter-specific attributes. A mail survey of Mississippi licensed hunters provided the necessary data. Estimation results based on McFadden conditional logit regression suggested that lease attributes including game diversity, lease location relative to hunter residence, lease size, lease duration and lease rate influenced willingness to pay for additional units of lease attributes. Depending on the specific levels of these attributes, WTP could vary as much as $5.70 per acre. Of the hunter-specific attributes, age and income significantly influenced hunter decision to buy a lease or opt for status quo. Results of this study should assist landowners in increasing financial returns from fee-hunting endeavors through appropriate changes to their hunting access policies and wildlife management activities in response to hunter preferences regarding lease attributes.