Who will buy electric cars? An empirical study in Germany

This study forecasts the market potential of electric vehicles by looking at 14 categories of vehicle. It weighs the individual priorities against social preferences and a selection process is used to analyse priorities and barriers to allow individuals considered potential electric vehicle buyers to be identified.

Research highlights
► Price and range are the crucial purchase criteria for electric vehicles (EVs).
► Although micro/city cars are less susceptible to range, price sensitivity is high.
► Sports, mid-size and executive EVs will have a higher market potential than micro/city cars.
► Particularly commercial cars will be considered as EVs (taxis).
► 175,000 EVs could be the annual sales of EVs in Germany (5% of total sales).