The willingness-to-accept in time compensation for turning off the idling engine of motorcycles at red lights in Taiwan: A short note

As part of a campaign to reduce CO2 emissions produced by vehicles, in early 2007 Taiwan passed the idling stop policy for all vehicles except motorcycles. This paper investigates how much time a motorcyclist is willingness-to-accept when the engine is turned off while stopping at traffic lights. A choice experiment is designed and implemented to estimate how much time compensation motorcyclists are willing-to-accept in return for compliance with the new policy. Results show that the median willingness-to-accept time is 49.17 s with a cycle length of 150 s.

Research highlights
► The study offers quantitative indications of the willingness-to-accept of motorcyclists in Taiwan to adopt the idling stop policy.
► A triple-bounded dichotomous choice contingent-valuation experiment was used to obtain the median value of WTA.
► A choice experiment shows that the median willingness-to-accept time is 49.17 s with a cycle length of 150 s.