کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1106390 | 1488292 | 2014 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Development of a Technological Platform for Implementing VTBC Programs
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم اجتماعی
تحقیقات ایمنی
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چکیده انگلیسی
This paper presents the architecture of a technology platform constructed for the purpose of conducting personalised campaigns for promoting sustainable transportation. In particular, the proposed platform is designed to automate phases and activities of a Voluntary Travel Behaviour Change programme (VTBC), with a view to extending it to the large scale, reducing the resource commitment. A VTBC pilot test on a small convenience sample is also presented that aims to better define some features such as form and content of Personalised Travel Plans (PTP) and reinforcing messages provided to participants with a view to encouraging sustainable travel behaviour.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Procedia - Volume 3, 2014, Pages 129-138
Journal: Transportation Research Procedia - Volume 3, 2014, Pages 129-138