کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1106417 1488292 2014 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Market Share Modeling in Airline Industry: An Emerging Market Economies Application
ترجمه فارسی عنوان
مدل سازی سهم بازار در صنعت هواپیمایی: یک اقتصاد بازار در حال رشد یک برنامه
موضوعات مرتبط
علوم انسانی و اجتماعی علوم اجتماعی تحقیقات ایمنی
چکیده انگلیسی

For an airline, the ability to accurately predict market share of its competitors at specific airports could be crucial for an efficiently tailored business strategy. The model developed in this paper deals with the issue of airline market share at specific airport. Several explanatory variables, such as: number of competitors, frequency of flying, membership to specific alliances etc., have been considered by the model. Traditional techniques and fuzzy logic have been applied to estimate the model. The model is illustrated with real data and is applicable to demonstrate how it could be used for calculating an airline's market share.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Procedia - Volume 3, 2014, Pages 384-392