A Methodology to Promote Sustainable Mobility in College Campuses

Like any large company, college campuses generally have serious mobility problems as a result of the increase in private vehicle travel. This study proposes a set of mobility policies aimed at promoting the use of more sustainable alternatives to private vehicles at and around the campus. The study has been applied to the case of Las Llamas Campus at the University of Cantabria in Spain. Using the data collected at the various stages of the methodology, the mobility alternatives in this research consider the management of the parking spaces, a bike-sharing system and a shuttle bus to specific destinations from a stadium car park located on the limits of the campus, thereby making the most of such a big but often empty city infrastructure.An essential point to be highlighted in terms of the methodology is the design of the Stated Preferences survey (SP) in which a number of “hypothetical” scenarios are presented to analyze the user's response as a result of changes in the transport system and the influence of different parking policies at the university. This collection procedure has provided the data to model the individuals’ behaviour using discrete choice models. The model and the results obtained throughout this research must be taken into account in future analyses concerning fee scenarios for cycling and parking inside the campus.The results of this study provide interesting conclusions for predicting the demand for sustainable transport patterns and assist in the design and quantification of parking policies.