Delivering Sustainable and Integrated Bus Network in a De-regulated Environment: A Comparative Study of a Higher Education Institute and Pharmaceutical Company

This paper provides a comparative study of two large organisations (a Higher Education Institute, the University of Hertfordshire based in Hatfield, Hertfordshire and a Pharmaceutical Company, Pfizer based in Sandwich, Kent) that proactively managed their own bus operations that led to a complete reworking of the public transport infrastructure within their respective regions with varying success. The case studies indicated that it is possible to re-craft the provision of local transport infrastructure and services on an area by an organisation (to its own benefit and/or its wider community) – but the approach has to be proactive and work in wider partnership with other organisations and wider community.