Business Case for Night Deliveries in the City of São Paulo During the 2014 World Cup

Events that mobilize large crowds, such as the 2014 FIFA World Cup, present challenging obstacles to operations attempting to deliver goods efficiently in major urban centers. This study presents a logistics business case that implemented a pilot project during the 2014 FIFA World Cup in Brazil, which shifted delivery times to off-hour deliveries (10:00 p.m. to 6:00 a.m.). The pilot project was implemented to identify the constraints and opportunities related to off-hour deliveries in São Paulo, Brazil. Additionally, the project was able to address the congestion and delays experienced during daytime deliveries. The study relied on a partnership forged among a logistics company, a sportswear company, and an academic center, and there was no government support for this case study or project.