کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139308 162491 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Ideals and realities: Renaissance state communication in Machiavelli's The Prince and More's Utopia
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Ideals and realities: Renaissance state communication in Machiavelli's The Prince and More's Utopia
چکیده انگلیسی

Communication plays very different parts in two of the most influential political works of the last 500 years, The Prince by Niccolo Machiavelli (1469–1527) and Utopia by Sir Thomas More (1478–1535). The contrasts between More's carefully controlled and Machiavelli's unconstrained political communication shed light on the communication issues and practices of their times, some of which may still figure in relations between state and citizen.


► Two of the most influential political works of the last five centuries are deeply influenced by their treatments of communication.
► Niccolo Machiavelli viewed strategic communication as a tool to be freely and unscrupulously exploited by rulers in uncertain times.
► Thomas More tightly controlled political and social communication platforms for Utopia to function successfully.
► Neither approach is necessarily more ethical than the other.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 38, Issue 3, September 2012, Pages 383–389
نویسندگان
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