Public relations and strategic issues management challenges in Venezuela: A discourse analysis of Crystallex International Corporation in Las Cristinas

This investigation, using critical discourse analysis (CDA), seeks to develop an understanding of strategic issues management through Crystallex International Corporation’s discursive construction and management of legitimacy in the Las Cristinas mine in Venezuela. This analysis of the Las Cristinas case unearths elements that could provide useful insights about the Latin American environment in general and public relations efforts in that region specifically. Additionally, this analysis contributes to ongoing efforts of finding the most effective public relations practices for this particular part of the world, as well as help to highlight what constitutes a “fully functioning society” [Heath, R. (2006). A rhetorical theory approach to issues management. In C. Botan & V. Hazelton (Eds.), Public relations theory II (pp. 63–99). Lawrence Erlbaum Associates: Mahwah, NJ] in developing countries.