کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139514 | 162500 | 2013 | 7 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: From the Last Frontier to the new Cosmopolitan: A history of casino public relations in Las Vegas From the Last Frontier to the new Cosmopolitan: A history of casino public relations in Las Vegas](/preview/png/139514.png)
This research examines the use of public relations by the casino gaming industry in Las Vegas, NV. Many are familiar with Las Vegas's extraordinary growth into a tourist destination and cultural icon, but few realize that public relations played a significant part in promoting this growth. Based on archival research, this paper identifies ways in which public relations activities – even when not identified by that particular title – played a role in advancing Las Vegas's casinos into the modern era of corporate ownership and international prominence.
► Few know about the role that public relations played in the growth of Las Vegas, NV.
► Public relations has been used to promote customer loyalty and encourage both first-time and repeat visitors.
► Public relations has promoted Las Vegas to leisure and business markets, helping fuel its growth.
► As Las Vegas casinos became increasingly corporatized, public relations efforts helped establish their legitimacy as business operations.
► PR originally focused on promoting the city itself as a tourist destination, rather than individual casinos.
Journal: Public Relations Review - Volume 39, Issue 2, June 2013, Pages 124–130