کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139553 | 162504 | 2008 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
PR practitioners’ cultural capital: An initial study and implications for research and practice
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This paper presents exploratory research into the patterns and volume of cultural capital belonging to 178 PR practitioners in the UK. A survey was conducted among members of the Chartered Institute of Public Relations to establish the levels and types of embodied, institutionalized and objectified forms of cultural capital that the practitioners possessed. The findings differed from the national frequencies and corresponded to results for members of dominant social groups in the UK. The implications for PR research and practice are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 34, Issue 4, November 2008, Pages 367–372
Journal: Public Relations Review - Volume 34, Issue 4, November 2008, Pages 367–372
نویسندگان
Lee Edwards,