Mediating the power of antecedents in public relationships: A pilot study

This study presents one of the first examinations of the influence of antecedents of relationships on the organization–public relationship. Results from a pilot study of adolescent volunteers suggest that reason for volunteering with a nonprofit organization was a significant predictor of volunteers’ future intentions toward the organization. Two variables partially mediated the relationship between antecedents and future intended behavior, involvement and relationship quality. Findings suggest that while reasons for relationship initiation play a powerful role in the organization–public relationship, organizations can minimize the impact through relationship management.

Research highlights▶ Relationship antecedents predict future intended behavior among volunteers. ▶ Involvement and relationship quality mediate impact of antecedents on intentions. ▶ Greater involvement in nonprofits leads to higher volunteer relationship quality. ▶ Greater involvement in nonprofits leads to more intended volunteerism.