کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139904 162534 2006 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Centre and periphery: Two speeds for the implementation of public relations in Spain
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Centre and periphery: Two speeds for the implementation of public relations in Spain
چکیده انگلیسی

In this qualitative study conducted at the Rovira i Virgili University we show that there are clearly two speeds for the implementation of public relations in Spain: one in the big cities (basically Madrid and Barcelona) and one in the smaller cities or regions of secondary economic importance, such as Tarragona, where the degree of professionalisation is noticeably lower.The medium-sized universities located outside the metropolises have an important role to play for three reasons. First, to homogenise professional practices and achieve a standard level of quality across the board. Second, to ensure that the profession achieves universal recognition. And third, to promote territorial equilibrium by improving the activities carried out by companies and institutions located outside the great urban centres.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 2, June 2006, Pages 110–117
نویسندگان
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