کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139916 162534 2006 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Web presence of universities: Is higher education sending the right message online?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Web presence of universities: Is higher education sending the right message online?
چکیده انگلیسی

Web sites of the 3738 U.S.-based colleges and universities were sampled and analyzed to determine how higher education employs the internet to communicate to key publics overall and students in particular. Analyses revealed prospective donors are the most often-targeted public followed by faculty/staff. Prospective and current students followed. In better news to students, the five items students most often seek on the Web were the five most common items linked from university home pages.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 2, June 2006, Pages 180–183
نویسندگان
, ,