Are citizens not accurately informed about long-term societal costs of unsustainable travel or do they not care?

We argue that people think more about the short-term individual benefits of personal motorized travel than the long-term societal costs. One explanation is that people are more concerned about their own wellbeing and the wellbeing of their close relatives than the well-being of unknown others. Another explanation is that people have less knowledge of the long-term societal costs than of the short-term individual benefits. Research findings documenting long-term societal costs may increase this knowledge if accurately conveyed by governments, mass media, producers and providers of travel services, and opinion leaders. We identify several obstacles to such an accurate dissemination of research findings that need to be removed.