Eco-labelling: A new deal for a more durable fishery management?

To what extent can eco-labelling become a durable instrument for managing natural resources and the environment ? Having analysed the concept and the issues, this article will evaluate, using a case study, its appropriateness for the long-term management of a particular small Breton fishery.The analysis will focus particularly on the existence of the consumer willingness to pay a supplement for eco-labelled fish. From an econometric model, the author will clarify the factors which could explain to a significant degree, this predisposition to pay. This empirical study uses several surveys, some of which were carried out over the course of 2006 in Brittany and involved around 450 consumers.