Concept maps as network data: Analysis of a concept map using the methods of social network analysis

Concept mapping is a method that creates a visual representation that illustrates the thoughts, ideas, or planned actions that arise from a group of stakeholders on a particular issue. Social network analysis is a method that likewise creates a visual representation of data; a network map typically represents people and the connections, or lack thereof, between these people regarding a particular issue. While the goals of these two methods differ, the underlying data structures are similar; a network of relationships between data elements. Social network analysis is explored here as a supplement to concept mapping. A secondary analysis of a concept map to define to leadership needs was conducted using social network analysis. The methods and the implications for supplementing the analysis of concept maps and debriefing results with stakeholders are discussed.

► Concept mapping is a mixed method approach that creates a visual representation of the ideas from a group.
► Social network analysis illustrates and quantifies the connections between people.
► While the methods differ, the underlying data structures are similar; a network of relationships between data elements.
► Social network analysis is explored here as a supplement to concept mapping.
► Social network analysis suggested additional interpretations that might be extracted from a concept map.