Emotional support to apheresis donors: Effect and implication

It is widely accepted that well-being and satisfaction are unavoidably interlinked requirements that predispose donors to become regular. Detecting in advance even the mildest symptoms of discomfort during first donation, that may simply be the result of an unknown experience, is useful in preventing more disturbing symptoms (mens sana in corpore sano). Being able to recognize any form of uneasiness, even when not immediately apparent, creates in donors the awareness that staff is professionally skilled and really interested in their safety and comfort. This reinforces the staff/donor relationship and gives donors the chance to keep their calm and to learn how to manage disturbing emotions. Emotional support given to first-time platelet familiar donors during donation prevented or mitigated the onset of vaso-vagal symptoms and also freed positive emotions that reinforced the desire to donate. As a result, 62% of these donors, informed about the shortage of voluntary platelet donors, spontaneously gave their address contact to be called also for non-familiar recipients. The application of the psychological approach in Italy increased the rate of donor return to 97% and its partial application in Serbia was useful in converting familiar donors into voluntary ones.