کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
347482 617891 2011 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reclaiming Futures: Using communication to drive community and systems change
موضوعات مرتبط
علوم پزشکی و سلامت پزشکی و دندانپزشکی پریناتولوژی (پزشکی مادر و جنین)، طب اطفال و بهداشت کودک
پیش نمایش صفحه اول مقاله
Reclaiming Futures: Using communication to drive community and systems change
چکیده انگلیسی

Reclaiming Futures is a national juvenile justice reform initiative of the Robert Wood Johnson Foundation. During its 11 years of demonstration and expansion phases, Reclaiming Futures has used a variety of communications strategies, tools, and techniques to achieve its objectives. This paper describes the literature relevant to contemporary use of communications tools to achieve social change, and presents a brief history of how communications contributed to the development of Reclaiming Futures and how communications strategies were implemented at key points. A focus on communication principles and tools in practical terms is highlighted, including strategies for empowering project leaders to be effective messengers and for conducting outreach to community members, professional stakeholders, and elected officials, as well as examples of creative projects developed to advance program goals. Use of techniques such as branding, messaging, and integration of social media are also presented. Implications for other system change efforts are explored.

Research highlights
► We review literature about communications tools that drive social change.
► We discuss use of these techniques by Reclaiming Futures.
► Using communications to create change takes research, planning and training.
► Branding, messaging and social media also play important roles.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Children and Youth Services Review - Volume 33, Supplement 1, September 2011, Pages S34–S40
نویسندگان
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