The dual nature of prior computer experience: More is not necessarily better for technology acceptance

It is often presumed that individuals with greater computer experience will easily adopt new or updated replacements of existing information technology. To examine this assumption, this study reviews prior computer experience research, identifies two key dimensions of computer experience i.e. computer use and computer proficiency and evaluates their effects individually. Analysis of survey data from 737 respondents using structural equation modeling indicates that each dimension had differential effects on behavioral intentions to use a newly introduced internet-based technology with computer use having curvilinear effects on adoption intentions. Implications for research and practice are discussed.

► Two dimensions of computer experience, use and proficiency are identified.
► Technology acceptance model is used to study the effects on adoption intentions.
► Survey data from 737 respondents indicates differential effects on technology adoption.
► Computer proficiency has an indirect effect on intentions, mediated by ease of use perceptions.
► Computer use has direct curvilinear effect on adoption intentions.